The seminar will discuss the do’s and don’ts for using social media in marketing FDA-regulated products. Common issues, misconceptions, perceptions, and possible solutions will be discussed. In a social media rich environment, manufacturers cannot avoid information dissemination via social media, hence it is prudent to familiarize with the current processes and plan for developments expected in the near future.
Social media offers an excellent opportunity for a company to get the word out about its drugs, biologics, medical devices and diagnostic kits. However, FDA regulated products need to follow strict information control; any information distributed to consumers must be approved by FDA. This is hard with social media outlets where information can quickly get out of hand and lead to violation of FDA regulations, and possible penalties on the manufacturers. The FDA recently held hearings addressing drug companies’ use of social media and other online platforms to advertise. FDA also released a guidance document about manufacturers’ obligation regarding off-label information available about their products. Another guidance document about use of social media in marketing is expected soon. In addition, FDA issued several letters to manufacturers indicating the rules for using social media. But there is still much confusion among FDA regulated companies how to use social media for marketing effectively and still be compliant with regulations. How can medical device, pharmaceutical and other FDA regulated industries use social media channels like Facebook, Twitter, YouTube and LinkedIn to get their message out in a way that is compliant with advertising and promotion regulations found in the Food Drug & Cosmetic Act? This presentation will present ways to use social media that are compliant with FDA regulations. Practical regulatory strategies will be suggested to ensure compliance and balanced social media activity
Areas to be Covered:
How Direct-to-consumer-advertising (“DTCA”) guidance impacts the use of social media.
Common ways companies are currently using social media.
FDA advertising and promotion issues related to social media.
A structure for analysis of responsibility for promotion in social media.
Handling unsolicited requests for off-label information
Recent trends in FDA enforcement actions involving social media.
Recent discussions about social media in marketing of FDA-regulated products.
Who will Benefit:
Attorneys – In-house or Outside Counsel
FDA Compliance Management
Regulatory Vice Presidents, Directors and Managers
Senior executives of pharmaceutical and device firms
Sales Vice presidents, Directors and Managers